Billboard Permit
Who needs this permit
Advertising companies, property owners renting out wall space, and businesses erecting large signage on or near a public road.
When is it required
Before the structure is erected or the advertising face is installed. Illegal billboards are removed at the owner's cost.
Eligibility
- You own the site or have the owner's written consent
- The site is in an area where that sign class is permitted under the by-law
- The structure can be certified by a registered engineer
Documents you need before applying
- Completed outdoor advertising application
- Site plan, elevations and dimensions of the sign
- Photomontage showing the sign in its actual setting
- Landowner's written consent
- Structural engineer's certificate for the support structure
- Building plan approval where the by-law requires it
- Consent from the provincial roads authority or SANRAL for signs visible from those roads
- Heritage approval if the building or area is protected
Download a printable checklist
A one-page PDF of everything you need to bring with you. Tick items off before you go.
How to apply — step by step
- 1Check the signage zone for the site
City by-laws divide areas into signage districts — what is allowed in an industrial corridor is usually banned in a residential or scenic area.
- 2Prepare drawings and the photomontage
Municipalities assess visual impact, so a realistic montage from the main viewpoint is normally compulsory.
- 3Submit to the municipal signage unit
Applications go to the outdoor advertising or urban design unit, often with a circulation to roads, planning and heritage.
- 4Obtain roads authority consent where applicable
Signs visible from a national or provincial road need separate approval to confirm they don't distract drivers.
- 5Erect the sign and keep the annual approval current
Most billboard approvals carry an annual renewal and fee. Missing the renewal makes an approved sign illegal.
Where, how much, how long
Common mistakes to avoid
- Erecting first and applying later
- Forgetting SANRAL or provincial roads consent for roadside signs
- Ignoring illumination limits, which are strictly enforced near residential areas
- Letting the annual renewal lapse
Tips to speed up your application
- Confirm the signage zone before you pay for a site lease
- Budget for the annual display fee, not just the once-off application
- Keep the engineer's certificate and approval letter with the site file
Official sources
Always confirm the latest requirements and fees on the official website before applying.