Marketing Manager
Plan campaigns, manage brands and grow sales across digital and traditional channels.
What the job involves
- Plan and run advertising and social media campaigns.
- Analyse sales and campaign performance.
- Manage budgets, agencies and brand positioning.
School subjects you need
Mathematics or Mathematical Literacy accepted. Confirm the exact requirement with the institution you apply to.
- English
- Business Studies
- Mathematics
- Economics
- Visual Arts
Marks you normally need
- Minimum NSC pass
- Diploma or Bachelor's pass
- Indicative APS
- Roughly 24–32
- Subject percentages institutions look for
- English: 55%+
- Mathematics or Mathematical Literacy: 45%+
These are indicative ranges for guidance only. Every university, university of technology and TVET college sets its own admission requirements — check the current prospectus of the institution you are applying to.
Study routes
- BCom Marketing Management3 years
Strong route into corporate brand and product roles.
- Marketing or digital-marketing diploma1–3 years
Practical route; a portfolio of real campaigns matters to employers.
What you could earn
- Entry level
- R15 000 – R28 000 per month
- Mid-career
- R35 000 – R65 000 per month
- Senior
- R80 000 – R150 000 per month
Indicative gross monthly ranges from public South African salary sources. They vary by employer, province and experience, and are not guarantees. Compare all careers.
Where you can study this
Public institutions that commonly offer this field. Confirm the exact programme, its minimum APS and the closing date on the institution's own admissions page.
- University of Cape TownUCT · Cape Town
- University of the WitwatersrandWits · Johannesburg
- Stellenbosch UniversitySU · Stellenbosch
- University of PretoriaUP · Pretoria
- University of KwaZulu-NatalUKZN · Durban and Pietermaritzburg
- University of JohannesburgUJ · Johannesburg
- North-West UniversityNWU · Potchefstroom, Mahikeng and Vanderbijlpark
- University of the Free StateUFS · Bloemfontein
- University of the Western CapeUWC · Bellville, Cape Town
- Rhodes UniversityRhodes · Makhanda
- Nelson Mandela UniversityNMU · Gqeberha
- University of Fort HareUFH · Alice and East London
- University of LimpopoUL · Mankweng, Polokwane
- University of VendaUniven · Thohoyandou
- University of ZululandUniZulu · KwaDlangezwa, Richards Bay
- Walter Sisulu UniversityWSU · Mthatha, East London, Butterworth, Komani
- Sol Plaatje UniversitySPU · Kimberley
- University of MpumalangaUMP · Mbombela and Siyabuswa
- University of South AfricaUnisa · Distance learning, head office in Pretoria
- Cape Peninsula University of TechnologyCPUT · Cape Town and Bellville
- Durban University of TechnologyDUT · Durban and Pietermaritzburg
- Tshwane University of TechnologyTUT · Pretoria and surrounding campuses
- Vaal University of TechnologyVUT · Vanderbijlpark
- Central University of TechnologyCUT · Bloemfontein and Welkom
- Mangosuthu University of TechnologyMUT · Umlazi, Durban
Official sources
Questions learners ask
Isifinyezo / Opsomming
isiZulu: Uhlela imikhankaso yokukhangisa nokukhulisa ibhrendi.
Afrikaans: Beplan veldtogte en bou handelsmerke.